The Importance Of A Website
Thursday, June 7th, 2007A website is extremely important to have for your Dental Practice for several reasons. The major reason is the ability a website has to bring you new patients and more revenue. And comparing to other advertising avenues, having a website is also much more cost efficient. Corine Leech, a writer for dentalblogs.com wrote;
“By now all dental offices should have and see the value of a web site. A really nice, flashy web site is terrific BUT if no one ever finds it what good is it to the bottom dollar of your practice. You have to know how to drive the general public to your site so they know you, your Team and the terrific dental services you offer. Just this past Friday, while I was in the office working, I received an email from a client I had seen as a new patient in February of 2005. On her visit we had taken digital photos so she could see her dental needs and problems as we see them. She then talked with me about what she wanted to change in her mouth. Together we formulated a treatment plan to help her accomplish her goals. Did she schedule, no, she did not have the money. I had not heard from her until Friday. Her email stated she had been able to obtain financing at last, and was ready to schedule her $22,000 case. The link to the web is, she was originally referred to our practice through a link we have with About Cosmetic Dentistry.com, that directed her to our web site. From our web site she called to schedule her original appointment. And now, 2 years later that same web optimization, linked her back to our site where she found the link to financing through Enhance Patient Finance and emailed me to schedule her appointment. The Internet and your web site truly are the key to an untapped public who is now better educated and researching the type of dentist they want.”
This is a wonderful example of how a website can create some serious leverage for your dental practice. You will find yourself getting business you normally would never get. Best of all the “web works for you” while you are busy doing the important things for your practice. You don’t have to worry about being part time Dentist and full time marketer. Just do what you love and let the “web go to work for you”. Click here to learn how PatientDocs.com helps you with web services.
